PropTech Consulting: Navigate the Real Estate Industry with Confidence
Expert guidance from someone who’s led MLSs, advised startups, and bridged technology with the realities of the MLS industry.
Don't Just Take it From Me
Zach Gorman, Co-founder & COO, RealReports
Hayden Rieveschel, Founder and CEO, Ocusell
Hayden Rieveschel, Founder and CEO, Ocusell
"Richard believed in us early, long before we had traction, and that belief meant everything. He has a rare instinct for spotting what's truly valuable tech versus what's just noise, and he pairs that with a deep understanding of the MLS world—how to navigate sales cycles, politics, and product positioning that actually lands. But where h
"Richard believed in us early, long before we had traction, and that belief meant everything. He has a rare instinct for spotting what's truly valuable tech versus what's just noise, and he pairs that with a deep understanding of the MLS world—how to navigate sales cycles, politics, and product positioning that actually lands. But where he really stands out is in helping founders bridge the hardest gap: rollout and adoption. Richard knows how to architect launches that stick by aligning stakeholders, building internal champions, and creating the follow-through needed to turn a contract into real engagement. He doesn't just advise from a distance; he rolls up his sleeves, spending the time one-on-one to help you get it right."
Hayden Rieveschel, Founder and CEO, Ocusell
Hayden Rieveschel, Founder and CEO, Ocusell
Hayden Rieveschel, Founder and CEO, Ocusell
"Working with Richard has been invaluable to our growth as a company. His deep understanding of MLS operations and willingness to share actionable feedback helped us refine both our pricing strategy and product design."
Justin Lundy, Founder and CEO, Lundy
Hayden Rieveschel, Founder and CEO, Ocusell
Justin Lundy, Founder and CEO, Lundy
"Richard was one of the first people I met when I was building Finding Homes. He didn’t tell me my product was great—in fact, he told me the opposite. But that honesty was exactly what I needed. His feedback helped me refine the pitch and product into something MLSs were genuinely excited to adopt. Richard understands this industry better
"Richard was one of the first people I met when I was building Finding Homes. He didn’t tell me my product was great—in fact, he told me the opposite. But that honesty was exactly what I needed. His feedback helped me refine the pitch and product into something MLSs were genuinely excited to adopt. Richard understands this industry better than most, and he isn’t afraid to tell you what you need to hear."
A Career Built on Clarity and Innovation
Broad Experience
With eight years of experience leading three MLSs across different regions of the country, I bring a broad perspective to my real estate consulting work. I have collaborated with volunteer leaders, boards of directors, brokers, agents, and technology partners to enhance MLS innovation across my career, and can provide insights into how each of them work, think, and make decisions.
Driving Change Through Action, Not Theory
I’m known for turning ideas into action by leading multiple industry-first initiatives, pioneering product launches, and delivering complex API and RESO Native conversions that set new standards for MLS data access in the MLS industry. My work with PropTech companies has helped propel several startups to success.
Proven Leadership. Certified Expertise.
Among only 15 leaders in the industry to earn both RCE and CMLX3 designations, which represent the highest level of achievement for both real estate association and MLS executives.
Industry Recognition
February 2025 Cover of MLS-PropTech Digest.
2025 Inman MLS Reinvented Award.
2023 RESO Contributor Award for the Data Dictionary.
Inaugural Bev Reed Award winner.
Nationally Recognized Speaker and Industry Contributor
I’ve been a frequent speaker at national real estate conferences, a featured guest on multiple industry podcasts, and an active volunteer leader with NAR, CMLS, and RESO. My efforts focus on enhancing MLS data access and driving meaningful change across the industry, particularly through my work with new startups, data standards, new transport methods, and innovation.
Author & Consultant
As the founder of a proptech consulting firm and the creator of PropTech Hour, I am also the author of The MLS Atlas, an upcoming 2026 release designed to assist entrepreneurs and executives in navigating the complexities of MLS data access and the proptech startup landscape.